E-commerce Website Checklist: 50 Essential Features (2026)

E-commerce website success requires mobile-responsive design, SSL-secured checkout, sub-3-second load times, and real-time inventory management. UK online retail reached £246bn in 2025 (ONS) — yet 70.19% of carts are abandoned (Baymard Institute). The 50 features below are what separates top-converting UK stores from ones that lose customers at every step.

Why You Need a Comprehensive E-commerce Checklist

Launching an online store without a proper checklist is like opening a physical shop without shelving, a till, or signage. You might have great products, but customers won't be able to find, evaluate, or buy them effectively.

The UK e-commerce market is the largest in Europe — ONS data shows online sales accounted for 26.5% of all UK retail in 2025, with annual e-commerce revenue exceeding £246 billion. Competition is fierce, and customers have high expectations shaped by Amazon, ASOS, and Shopify's best stores. A feature gap anywhere in your store costs you sales.

**Information Gain — What Most UK Store Owners Miss:**

- **Mobile isn't optional, it's primary.** Over 72% of UK e-commerce traffic now comes from smartphones (Statista, 2025). If your mobile experience lags, you're losing 7 in 10 potential customers before they even see your products.

- **Cart abandonment isn't a bug — it's a revenue recovery opportunity.** The Baymard Institute's latest study (2025) pegs the average documented cart abandonment rate at 70.19%. A 3-step abandoned cart email sequence recovers 5-15% of those lost sales — on a £100,000/year store, that's £3,500-£10,500 in recovered revenue annually.

- **Site speed directly maps to conversion rate.** Google's own research shows 53% of mobile visits are abandoned if a page takes longer than 3 seconds to load. Each additional second of load time reduces conversions by approximately 7% (Portent, 2024).

Whether you're launching a new store or auditing an existing one, use this as your definitive guide to e-commerce success in 2026. Our e-commerce development team has built stores from 50 to 50,000 SKUs — this checklist is what we use internally.

!Laptop with shopping bags representing e-commerce *A well-designed e-commerce website turns browsers into buyers.*

Essential Features (1-10): The Foundation

These are non-negotiable. Without them, your store simply won't function properly — and customers will leave within seconds.

**1. Mobile-Responsive Design** Over 70% of e-commerce traffic comes from mobile devices. Your site must look and work perfectly on smartphones and tablets — not just desktops. Google uses mobile-first indexing, meaning your mobile version determines your search rankings. Test every page at multiple screen sizes; buttons must be tap-friendly (minimum 48x48px touch targets), text readable without zooming, and checkout forms optimised for thumb typing.

**2. SSL Certificate (HTTPS)** Secure Socket Layer encryption is mandatory for any site handling payments. Browsers flag HTTP sites as 'Not Secure', which kills trust immediately — 84% of users would abandon a purchase if they knew data was sent over an insecure connection (GlobalSign survey). All modern hosts include free SSL via Let's Encrypt; there is zero excuse to skip this.

**3. Fast Loading (Under 3 Seconds)** Every second of delay costs you roughly 7% in conversions (Portent data). For a store turning over £200,000/year, a 1-second delay costs £14,000 in lost revenue. Optimise images (WebP format, lazy loading), use a CDN, minimise JavaScript, and choose fast UK hosting. Test with Google PageSpeed Insights and aim for a mobile score above 70. Core Web Vitals — specifically Largest Contentful Paint under 2.5s — now directly impact Google rankings.

**4. Clear Navigation** Customers should find any product within 3 clicks. Use logical categories, mega menus for large catalogues, and breadcrumb trails so users always know where they are. Include a persistent search bar in the header. For stores with 100+ products, add faceted filtering (price range, brand, size, colour, rating) on collection pages.

**5. Search Functionality** Site search users convert 2-3x higher than browsers — they have high intent. Include autocomplete, typo tolerance ('jummper' → 'jumper'), synonym matching, and filterable results. For catalogues above 500 products, invest in AI-powered semantic search (Algolia, Elasticsearch) that understands natural language queries like 'warm winter coat under £100'.

**6. Product Categories** Organise products logically. Use both broad categories (Clothing) and specific subcategories (Men's T-Shirts). Allow products to appear in multiple relevant categories. Each category page needs a unique title tag, meta description, and at least 200 words of descriptive content for SEO. Category images should be high quality and consistent in style.

**7. Shopping Cart** Persistent cart that saves items across sessions (and across devices if the user is logged in). Show cart contents, subtotal, and easy edit/remove options. A slide-out mini-cart or hover preview speeds up the buying process. Display delivery threshold progress: 'Add £12.50 more for free delivery' — this alone increases average order value by 15-25%.

**8. Secure Checkout** PCI-DSS compliant checkout with clear security indicators throughout. Display trust badges, SSL padlock, and payment provider logos prominently near the pay button. Never store raw credit card details on your server — use Stripe, Braintree, or a tokenised gateway. The checkout URL must stay on your domain (not redirect to a third-party page) for trust continuity.

**9. Multiple Payment Options** Credit/debit cards, PayPal, Apple Pay, Google Pay, and Klarna/Clearpay for buy-now-pay-later. UK customers expect choice — Barclaycard research found 44% of UK shoppers would abandon a purchase if their preferred payment method wasn't available. Digital wallets (Apple Pay/Google Pay) reduce checkout friction to a single tap and typically lift mobile conversion by 10-20%.

**10. Order Confirmation** Immediate on-screen confirmation plus email receipt triggered within seconds. Include order number, itemised details, delivery estimate, and support contact information. This is also the moment to suggest complementary products ('Customers who bought this also bought...') — post-purchase upsells convert at 3-5x the rate of pre-purchase suggestions.

Product Presentation (11-20): Selling Your Products

How you present products directly impacts whether visitors buy or bounce. Research from Nielsen Norman Group confirms that users scan product pages in an F-shaped pattern — key details must be visible without scrolling.

**11. High-Quality Product Images** Professional photography with consistent styling across your entire catalogue. White background for primary product shots, lifestyle images for context. Minimum 3 images per product; 5-7 for complex items like furniture or electronics. Compress images to WebP format — Shopify reports product pages with optimised images load 40% faster and convert 20% better.

**12. Zoom Functionality** Let customers examine details closely. Hover zoom or click-to-enlarge for fabric texture, stitching quality, or small print. Essential for fashion, jewellery, and electronics where detail drives the purchase decision. Implement with lightweight JavaScript — avoid plugins that add 500KB+ to page weight.

**13. Multiple Product Views** Front, back, side, detail shots. 360-degree spin viewers for premium items — brands using 360-degree product views report up to 27% higher conversion rates (Shopify internal data). Video demonstrations for products that need explanation: tools, appliances, tech gadgets. Videos should be 30-90 seconds, hosted on a CDN, with auto-play disabled.

**14. Detailed Descriptions** Features AND benefits. Technical specifications plus how the product improves the customer's life. Lead with scannable bullet points, then follow with detailed paragraphs for those who want more. Include size, weight, materials, care instructions, and country of manufacture. Unique product descriptions — never copy manufacturer text verbatim; Google penalises duplicate content.

**15. Size/Specification Guides** Size charts with measurement guides for clothing — include 'how to measure' diagrams. Dimension drawings for furniture. Compatibility tables for accessories and spare parts. Reduce returns by setting accurate expectations; UK fashion retailers report 30-40% return rates, and poor size guidance is the #1 reason.

**16. Stock Availability** 'In Stock', 'Only 3 left', 'Out of Stock' indicators with back-in-stock email notifications for popular items. Low-stock urgency is real but must be honest — fake scarcity erodes trust permanently. Integrate with your inventory management system so stock levels are accurate to the minute.

**17. Price Display (Including VAT)** UK law requires showing prices including VAT for consumer sales (The Price Marking Order 2004). Display RRP vs your sale price clearly. Consider showing price-per-unit (e.g., £0.42/100ml) for comparison-heavy categories. If you offer bulk pricing tiers, show them in a table on the product page.

**18. Related Products** 'Customers also bought' and 'You might also like' sections increase average order value by 10-30% according to Amazon's published data. Base recommendations on real purchase data, not just shared categories. Hand-curated cross-sells ('Complete the look') outperform algorithmic suggestions for fashion and homeware.

**19. Recently Viewed** Help customers return to products they've browsed without using the back button. Particularly valuable for considered purchases where people compare multiple items across sessions. Use cookies or localStorage — GDPR-compliant, no personal data stored.

**20. Wishlist Functionality** Let logged-in users save items for later. Enables email reminders when wishlisted items go on sale or low in stock — powerful conversion triggers. Wishlists also provide valuable zero-party data about customer preferences you can use for email segmentation.

Customer Experience (21-30): Making Buying Easy

Remove friction at every step. Each obstacle costs you customers — and most won't tell you why they left.

**21. Guest Checkout Option** Forced account creation abandons 34% of carts (Baymard Institute). Offer guest checkout with optional account creation at the end — you still get their email for the receipt. The 'Create an account?' checkbox after payment converts far more registrations than a mandatory sign-up wall before checkout.

**22. Customer Accounts** For those who want them: order history, saved addresses, payment methods, and wishlists. Faster repeat purchases and better personalisation opportunities. Allow social login (Google, Apple) — it reduces account creation friction by 50% or more.

**23. Order Tracking** Real-time tracking from dispatch to delivery. Integrate with carrier APIs (Royal Mail, DPD, DHL, Evri) for automated status updates pushed to the customer. Reduces 'Where's my order?' support queries by up to 80%, freeing your team for revenue-generating work.

**24. Easy Returns Process** Clear return policy prominently displayed on every product page — not buried in footer links. Pre-printed return labels in the box or easy label generation via the customer portal. UK Consumer Contracts Regulations give customers 14 days to cancel online orders; make returns frictionless within that window. Hassle-free returns build trust — customers who have a positive return experience spend 30% more on their next order (Narvar consumer report).

**25. Clear Delivery Information** Delivery options, timescales, and costs visible before the customer reaches checkout — ideally on the product page. Free delivery thresholds displayed dynamically: 'Free delivery on orders over £50' with a progress bar. Next-day and click-and-collect options for time-sensitive purchases. Show delivery cut-off times: 'Order within 2h 15m for delivery tomorrow.'

**26. Live Chat Support** Instant answers to pre-purchase questions. AI chatbots handle common FAQs 24/7 (delivery times, returns policy, sizing); humans handle complex product queries during business hours. Live chat users convert at 3-5x the rate of non-chatters (Forrester Research). Available on mobile as well as desktop.

**27. FAQ Section** Address common questions: delivery, returns, sizing, payment options, warranty, international shipping. Reduces support load and provides SEO-rich content. Structure with FAQPage schema markup for Google rich results — FAQ-rich snippets can increase organic click-through rate by 15-20%.

**28. Contact Information** Phone, email, and physical address (if applicable) clearly visible in the header or footer. UK customers trust businesses with real contact details — Companies House requirements mean registered address must be displayed. Live chat and social media options for younger demographics who prefer messaging over phone calls.

**29. Trust Badges** SSL badges, payment provider logos, industry certifications, and security seals. 'Rated Excellent on Trustpilot' if applicable. Place trust signals at moments of doubt: near the Add to Cart button, during checkout, and in the footer. Independent verification (Trustpilot, Feefo, Reviews.io) carries more weight than self-claimed quality badges.

**30. Customer Reviews** Product reviews with star ratings and verified purchase badges. Photo and video reviews for visual products — user-generated content converts at significantly higher rates. Respond to negative reviews professionally; it shows you care and 45% of consumers say they're more likely to buy from a business that responds to negative reviews (BrightLocal).

Marketing Features (31-40): Growing Your Sales

These features turn one-time buyers into repeat customers and attract new traffic at scale.

**31. Abandoned Cart Recovery** Email sequences to recover abandoned carts. The proven 3-email cadence: (1) reminder within 1 hour — 'You left something behind', (2) social proof or urgency at 24 hours — 'Selling fast', (3) incentive at 48-72 hours — free delivery or 5% off. This sequence recovers 5-15% of abandoned carts; even at the low end it typically represents the highest-ROI automation an e-commerce store implements.

**32. Email Capture/Newsletter** Exit-intent pop-ups, embedded footer forms, and checkout opt-in. Offer a genuine incentive for sign-up: 10% off first order, early access to sales, or valuable content. Email marketing consistently delivers the highest ROI of any marketing channel — £36 return per £1 spent according to DMA UK benchmark data.

**33. Discount Code Support** Flexible promo codes for seasonal campaigns, influencer partnerships, abandoned cart recovery, and loyalty rewards. Single-use, unique codes prevent sharing abuse. Automatic application where possible — if a customer clicks through from an email offering 15% off, pre-apply the code so they don't have to hunt for it.

**34. Loyalty Programme** Points-per-pound system, tiered rewards, or cashback. Encourages repeat purchases and significantly increases customer lifetime value. Keep the mechanics simple — 'earn 1 point per £1, 100 points = £5 off'. Tiered programmes (Silver/Gold/Platinum) create aspirational spending goals. Loyalty members spend 20-40% more than non-members on average.

**35. Social Media Integration** Share buttons on product pages (not homepage — they add no value there). Instagram and TikTok shopping integration for product tagging. Social login for quick account creation. Embed Instagram galleries of user-generated content on product pages for social proof.

**36. Product Sharing** Easy one-click sharing via email, WhatsApp, Messenger, and native mobile share sheets. Shareable wishlists and gift registries for occasions. 'Share and get £5 off' referral mechanics turn customers into acquisition channels.

**37. SEO-Friendly URLs** Clean, readable URLs: `/products/blue-wool-jumper` not `/product?id=47382`. Category structure reflected in URL hierarchy: `/mens/knitwear/blue-wool-jumper`. Canonical tags for products listed in multiple categories. Permanent 301 redirects when product names change.

**38. Meta Descriptions** Unique, compelling meta titles and descriptions for every product and category page — never use default templates. Product meta titles should follow the format: `Product Name | Category | Brand`. Include primary keyword naturally. Meta descriptions should be 140-155 characters and read as a compelling ad because that's exactly where they appear — in the Google search snippet.

**39. Blog/Content Area** Buying guides, how-to articles, comparison posts, and trend reports. Attracts organic search traffic from users at the top and middle of the funnel. Internal links from blog posts to relevant product and category pages distribute PageRank and guide readers toward purchase. A blog is the single most under-invested growth channel for most e-commerce stores.

**40. Analytics Integration** Google Analytics 4 with enhanced e-commerce tracking configured properly. Track: product impressions, add-to-carts, checkouts initiated, checkouts completed, and revenue per channel. Set up conversion tracking for Google Ads, Meta Ads, and email campaigns. Without accurate attribution, you're optimising blind.

Technical Requirements (41-50): Behind the Scenes

The infrastructure that keeps everything running smoothly — invisible when done right, catastrophic when neglected.

!Stripe payment interface on mobile *Secure, reliable payment processing is non-negotiable for e-commerce.*

**41. GDPR Cookie Consent** Compliant cookie consent banner for UK/EU visitors under the UK GDPR and Privacy and Electronic Communications Regulations (PECR). Granular consent options (necessary, analytics, marketing) with a clear 'Reject All' button. Cookie policy page explaining exactly what each cookie does. Consent must be freely given — no 'cookie walls' that block access unless the user accepts tracking. The ICO is actively enforcing this; fines can reach £17.5 million or 4% of turnover.

**42. Inventory Management** Real-time stock tracking synchronised across your website, any physical locations, and marketplace channels (Amazon, eBay, Etsy). Low-stock alerts to your phone. Automatic 'out of stock' status when inventory hits zero to prevent overselling. For multi-channel sellers, inventory sync must be near-instant to prevent double-selling the last unit.

**43. CRM Integration** Connect customer data to your CRM (HubSpot, Salesforce, or e-commerce-native tools like Klaviyo). Unified customer view across marketing, sales, and support interactions. Personalised email communication based on purchase history, browse behaviour, and customer lifetime value.

**44. Accounting Integration** Automatic sync with Xero, QuickBooks, or Sage. Every order, refund, and fee flows into your accounting software without manual data entry. VAT tracking by rate and automated Making Tax Digital (MTD) submissions where applicable. This saves 5-10 hours per month of bookkeeping for a typical small e-commerce business.

**45. Automated Tax Calculation** Correct UK VAT rates for different product categories (standard 20%, reduced 5% for some goods, zero-rated for children's clothing and most food). Automatic international tax and duty calculation if selling overseas. Integration with HMRC's VAT systems keeps you compliant as rules change.

**46. Multi-Currency (If International)** Display prices in local currencies with geo-detection. Convert at checkout using near-real-time exchange rates. Consider localised pricing strategies rather than raw currency conversion (a £50 product might price at $68, not $62.30). Shopify Markets and similar tools handle currency display, payment collection, and settlement.

**47. Sitemap Generation** Automatic XML sitemap generation including all products, categories, content pages, and images. Split into multiple sitemaps if you exceed 50,000 URLs. Auto-submit to Google Search Console and Bing Webmaster Tools on every update. This is the most basic SEO signal — Google discovers new and updated product pages through your sitemap.

**48. Schema Markup** Product schema (name, price, availability, rating, review count, image). BreadcrumbList schema for navigation context. FAQPage schema for product Q&A sections. Organisation and LocalBusiness schema for your company. Rich result eligibility — price and star ratings appearing in Google search results — can increase click-through rate by up to 30%.

**49. CDN for Images** Content Delivery Network serves images from servers closest to each user's physical location. Cloudflare (free tier covers most small stores), AWS CloudFront, or built into Shopify/BigCommerce. A CDN can reduce image load times by 40-60% for customers geographically distant from your origin server. Use responsive images (`srcset`) so mobile users don't download desktop-resolution files.

**50. Regular Backups** Daily automatic backups of database, product images, theme files, and customer data. Off-site storage — not on the same server as your store. Tested restore process verified quarterly. One hack, server failure, or accidental deletion shouldn't have the power to destroy your entire business. For WooCommerce, use BlogVault or UpdraftPlus; Shopify backs up automatically but export your product CSV weekly as a secondary measure.

Platform Comparison for UK Businesses

| Platform | Best For | Monthly Cost | Transaction Fees | UK Specific | |----------|----------|--------------|------------------|-------------| | **Shopify** | Most businesses | £25-300 | 0.5-2% + payment fees | UK payment processors, GBP native | | **WooCommerce** | WordPress sites | £0 + hosting | Payment fees only | Full control, UK hosting options | | **Magento** | Enterprise | £££+ | Varies | Complex requirements, scalability | | **BigCommerce** | Growth stage | £25-300 | 0% + payment fees | Good UK support | | **Custom** | Unique needs | £10,000+ build | Payment fees only | Complete flexibility |

### Shopify: Best for Most UK Businesses Shopify dominates because it handles the complexity for you. SSL, hosting, security updates, payment processing — all managed. Start selling in days, not months. Shopify Payments (powered by Stripe) is native to UK merchants with competitive rates: 1.5-2.5% + 20p depending on plan tier. **Pros:** Easy setup, reliable infrastructure, 8,000+ app integrations, Shopify Markets for international selling **Cons:** Monthly fees scale with features, transaction fees on external payment gateways, checkout customisation limited on lower plans

### WooCommerce: Best for WordPress Sites If you already have a WordPress site, WooCommerce integrates seamlessly. More control, no monthly platform fees, but you manage hosting, security, and updates yourself. The plugin is free; real costs come from hosting (£10-£100/month), premium plugins, and development time. **Pros:** No monthly platform fees, total customisation freedom, massive plugin ecosystem, full ownership of your data **Cons:** You're responsible for security patches and PCI compliance, performance degrades without optimisation, support is fragmented across plugin developers

### Custom Development: When You Need Something Unique For businesses with complex requirements — unusual product configurators, B2B wholesale portals, marketplace models, or specific ERP/warehouse integrations — custom development might be the answer. We build custom e-commerce solutions at Launchwork Digital using Next.js, Medusa, or headless Shopify. **Pros:** Exactly what you need, no platform limitations, optimised performance, full data ownership **Cons:** Higher upfront cost (£15,000-£60,000+), longer development time (8-20 weeks), ongoing maintenance responsibility, you need a development partner you trust

Implementation Priorities: Where to Start

You can't implement all 50 features at once. Here's the order of priority based on what delivers the most revenue impact per hour invested:

**Phase 1: Launch Ready (Features 1-10, 21-25)** Core functionality to accept orders and process payments. Without these, you don't have a functioning store. Focus on the buying flow: product discovery → add to cart → checkout → confirmation. Every extra click or field at this stage costs you money.

**Phase 2: Conversion Optimisation (Features 11-20, 26-30)** Product presentation and customer experience improvements that directly increase conversion rate. Better images, detailed descriptions, live chat, reviews, and trust signals. Most stores see 1-3% conversion; these features push you toward 3-5%.

**Phase 3: Growth (Features 31-40)** Marketing features to attract new customers and increase repeat purchase frequency. Email capture, abandoned cart recovery, loyalty programmes, SEO, and analytics. These compound over time — the store you build today should be acquiring customers automatically 6 months from now.

**Phase 4: Scale (Features 41-50)** Technical infrastructure for efficiency, compliance, and reliability as you grow. CRM, accounting integrations, automated tax, inventory sync, CDN, backups. These don't feel urgent at launch but become critical when you're processing 100+ orders per day.

FAQs About E-commerce Websites

**How much does an e-commerce website cost in the UK?** E-commerce websites in the UK cost from £5,000 for Shopify theme customisation to £30,000+ for fully custom development. The price depends on product count, payment integrations, custom feature requirements, and design complexity. A Shopify setup using a premium theme and standard integrations typically lands at £5,000–£12,000. A bespoke WooCommerce or headless build ranges from £15,000 to £30,000+ depending on product configurators, multi-currency support, and custom CRM connections. Enterprise builds with Magento or fully custom stack regularly exceed £60,000. Our e-commerce development services start with a free consultation to scope your exact requirements.

**Which platform is best for UK e-commerce?** Shopify is best for most UK businesses due to built-in UK payment processors, GBP-native pricing, and a low operational overhead — you're not managing hosting, security patches, or PCI compliance manually. WooCommerce is ideal if you already have a mature WordPress site and want full data ownership without monthly platform fees. Custom development (headless Shopify, Medusa, or Next.js + Stripe) suits businesses with complex product configurators, marketplace models, or high-growth trajectories where platform limitations become a ceiling. For most businesses launching a first store, Shopify removes unnecessary risk.

**How long does it take to build an online store?** Building an online store typically takes 6–12 weeks depending on complexity and catalogue size. Simple Shopify stores using pre-built themes with light customisation can launch in 3–4 weeks. Mid-range builds with custom design, payment integrations, and 50–500 SKUs take 6–10 weeks. Custom builds with ERP integrations, bespoke product configurators, or headless architecture take 3–6 months. Platform migrations from an existing store add 2–4 weeks for product data transfer, URL mapping, and 301 redirect implementation. Planning, copy, and product photography are the most common timeline killers — have them ready before development begins.

**What features does every online store absolutely need?** Every online store needs these table-stakes features before accepting its first order: mobile-responsive design that passes Google's Mobile-Friendly Test, SSL certificate (HTTPS) on every page, page load times under 3 seconds on mobile, PCI-DSS-compliant checkout with no raw card data touching your server, at least two payment methods (card plus a digital wallet like Apple Pay or Google Pay), product search with at minimum keyword matching, clear delivery costs and timeframes displayed before checkout, and a visible returns policy that complies with UK Consumer Contracts Regulations 2013. Without all eight, you will lose customers and potentially face legal exposure.

**Do I need a custom e-commerce build or is Shopify enough?** For approximately 80% of UK small and medium businesses, Shopify provides everything needed without the cost and timeline of custom development. Shopify becomes insufficient when your requirements include: complex product configurators where customers specify dimensions, materials, and components before purchase; fulfilment workflows that require deep WMS integration not served by standard Shopify apps; a marketplace model where multiple sellers list products; or traffic volumes above 50,000 daily sessions where Shopify's checkout latency becomes a measurable conversion factor. If none of these apply, start on Shopify and migrate later if genuine limitations emerge. Our team can advise on the right approach during a free consultation.

**How do I migrate from one e-commerce platform to another without losing SEO rankings?** Platform migration is high-risk for SEO if not handled systematically. The mandatory steps: export a complete URL list from your current platform and map every old URL to its new equivalent in a spreadsheet; implement 301 redirects before switching DNS so Google passes link equity to new URLs on the first crawl; preserve or improve all meta titles, meta descriptions, and heading structure on the new platform; carry over all Product, BreadcrumbList, and FAQPage schema markup; update your XML sitemap and submit it to Google Search Console and Bing Webmaster Tools on launch day. Expect a 2–6 week ranking fluctuation period even with perfect execution. We handle migrations at Launchwork Digital using a 40-point SEO continuity checklist developed from handling over a dozen platform switches.

Ready to Build Your E-commerce Store?

This checklist represents years of e-commerce experience distilled into 50 actionable features. Whether you're starting fresh or optimising an existing store, these elements separate successful online shops from the ones that stall at 3 figures a month.

At Launchwork Digital, we build e-commerce websites that convert — from Shopify customisation to fully custom headless builds with Next.js. Every store we launch passes through this exact checklist before going live.

Get a free project quote and we'll assess how many of these 50 features your current or planned store is missing. **Related reading:** - 10 Proven E-Commerce Conversion Optimisation Strategies - How Much Does a Website Cost in the UK? (2026 Guide) - Our E-commerce Development Services - Pricing — Transparent UK Web Development Costs